diff --git a/README.rst b/README.rst
index 206f066..6b0c605 100644
--- a/README.rst
+++ b/README.rst
@@ -10,13 +10,16 @@ Release announcements: http://eepurl.com/csHFKL
 
 .. image:: https://travis-ci.org/python-bonobo/bonobo.svg?branch=master
     :target: https://travis-ci.org/python-bonobo/bonobo
-    :alt: Continuous Integration Status
+    :alt: Continuous Integration
 
 .. image:: https://coveralls.io/repos/github/python-bonobo/bonobo/badge.svg?branch=master
     :target: https://coveralls.io/github/python-bonobo/bonobo?branch=master
-    :alt: Coverage Status
+    :alt: Coverage
 
 .. image:: https://readthedocs.org/projects/bonobo/badge/?version=latest
     :target: http://bonobo.readthedocs.org/en/latest/?badge=latest
-    :alt: Documentation Status
+    :alt: Documentation
 
+.. image:: https://img.shields.io/github/downloads/python-bonobo/bonobo/total.svg
+    :target: https://github.com/python-bonobo/bonobo/releases
+    :alt: Downloads